Global Reach: Over 13,000 Machines Installed in 67+ Countries and Still Counting...

General Sales Manager ( Non Pharma )

Location: Ahmedabad
Experience: 7-10 Years

Key Responsibilities:

1. Lead Generation & Business Development

  • Identify and target new business opportunities within non-pharma sectors (Food & Beverage, Cosmetics, FMCG, Agrochemicals, etc.).

  • Develop strategic initiatives to build a robust sales pipeline and increase market share.

  • Represent the company at industry exhibitions, trade shows, and networking events to generate high-quality leads.

2. Client Meetings, Negotiation & Order Closure

  • Lead high-level client meetings, technical discussions, and product presentations.

  • Prepare detailed commercial proposals, negotiate pricing, and finalize contract terms.

  • Secure Purchase Orders (POs) and ensure all commercial and technical terms are clearly documented and agreed upon.

3. Order Processing & Internal Coordination

  • Conduct internal order kick-off meetings, effectively handing over client requirements to the Design and Production teams.

  • Act as the primary bridge between the client and the factory, ensuring client expectations align with manufacturing realities.

  • Track the manufacturing progress of ordered machinery to ensure strict adherence to committed delivery timelines.

4. FAT, Commercials & Final Dispatch

  • Coordinate with clients and the quality team to schedule and execute successful Factory Acceptance Tests (FAT) at the Vatva plant.

  • Ensure all pending commercial aspects (final payment collections, LC clearances) are resolved prior to dispatch.

  • Oversee the dispatch logistics, ensuring the machine is safely packed, documented, and shipped to the client’s site on schedule.

5. Team Leadership & Management

  • Manage, train, and mentor the sales and internal coordination teams to ensure seamless execution across the lead-to-dispatch cycle.

  • Monitor daily team activities, track Key Performance Indicators (KPIs), and resolve any bottlenecks in the sales or execution pipeline.

  • Present monthly reports to the Managing Director covering lead status, order bookings, production tracking, and dispatch forecasts.

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